Possible Feedback Questions
1. What are your first thoughts when viewing the advert?
2. What would you change?
3. What do you think of the use of Stop motion ?
4.Does it make you want Skittles ? If not , Why not ?????
Questions we used :
1.Did you reconize the game
2. How did you find the music? annoying or catchy ?
3. After watching the video, would you buy a packet of skittles?
4. Did you understand the advert?
5. Would this advert be on Tv?
6.Would you improve it , and how ?
Evaluation
Our original idea was going to be of a male walking down the
street looking bored and depressed until he consumed the Skittles. At this
point the whole advert would of converted into a colourful joyful advert- and
become upbeat. This idea was one that worked on paper and, perhaps with more
time and better knowledge of the applications in post production and use of the
camera itself, could have made it look good and effective. However, due to
changing weather conditions and inconsistency of camera work, this idea didn't
translate well onto the screen. Upon reflection of this idea, I am not sure
that this would have been the best idea for reaching our target audience.
Our second idea is
the one we pursued. It was to replicate the classic retro game, Frogger.
This idea, we believed, would fit better into the concept stop motion and also
relate to our target audience more effectively, which is age13-23.
When we knew we had to change idea we all sat down and the
questions we had to ask ourselves for thinking of a new advert were: What makes
a good advert from the research we conducted? At this point we all agreed music
was vital in gaining the audience’s attention. Then one of the group members
suggested a game or a sporting occasion which could be recreated out of Skittles.
We all saw this had really good potential. We started throwing ideas into the conversation.
Some examples were: car racing, a football match or a tennis match. The ideas
which made our last 2 were PAC-MAN and FROGGER. We basically believed that
these ideas would translate well onto screen, and have a structured theme-
because with something like football it would have been hard to find an
appropriate ending, whereas with Pacman or Frogger we knew the character could
die (run out of lives) and this would be the end. We also felt that choosing
one of these games would also engage with some people who have played the
online version or the retro PC-game. When conducting our audience feedback we
asked this question, whether they knew the game or not. There were mixed
responses with some saying "I know the game, just not the name". We
thought Pacman would have been the slightly better option from the fact it is
more recognisable. However, we concluded that it would have been vastly harder
to pull off and to recreate the template. So we stuck with Frogger.
Frogger also
suited using Skittles. Our plan was to take the heroic role. With the audience
wanting him to reach the 'bay' or the end of the course. I feel, however, that
this was easier said than done and we found it hard and a lengthy process to
get a narrative flowing. I feel that, if we were to re-make the advert, we
would have used this idea from the beginning and spent more time planning the
narrative so we could get some emotion to the 'frog' played by the green Skittle.
Also, if we had spent more time planning, it would have enabled us to actually
focus on selling the product, which I feel is lost in the advert. I would say
it is particularly clear that we are selling the product, Skittles, which we
also found in the audience feedback we conducted. We asked the question "Did you understand the
advert?" with
100% of the people saying they understood the advert. We also asked "After watching the advert,
would you buy a packet of Skittles?" with one audience member
replying "Yes, I'm
going to the petrol station now!"
When it came to using
the technique stop motion I don't think we realised how much of a task it was
and how careful you have to be with aspects such as lighting and camera
movement. I also think our template for the game, Frogger, was successful in
replicating the actual map but we had issues printing in the size we ideally
would have wanted. The size we used was A3, with it only just fitting the lens
of the camera, which made it a challenge, positioning the lens in a place
fitting the whole map of Frogger. Also, as we had to shoot the advert over 3
sessions, getting the same position each time was extremely hard..
I feel aspects of our advert turned out nicely, for example, when
the Skittles flow onto the page and then move into the title SKITTLES. I also
think the GAME OVER at the end works effectively, using the technique well.
We had some issues with the application final cut pro, getting all our
pictures in order and having some pictures in a different lighting, which we
didn't monitor closely enough. I felt also that our strengths didn't
match ideally. For example, none of us
were completely competent using final cut pro. Once the filming started I think
that we worked effectively to the best of our ability but, as I've already said,
we as a team never contemplated how long the actual filming would take, in the
pure sense we had to move several Skittles for each single shot. As filming
progressed we began to find ways to make it easier and to share the roles out
to get the best out of each individual member. I think that is something as a
team we did well, when we saw a fault we usually resolved it quickly, finding a
better way. As a whole I think we worked well as a team but got complacent and
perhaps relied on each other too much and did not realize the extend of the workload.
I believe our best strength was the pre-production. In this time we all knew
our tasks and completed the pre production folder well. I think this worked
well as we all found the right roles for ourselves and we were always in
contact about it to make sure we were all up to date and if we had any issues.
I feel that our
advert has a very slight resemblance to the Nokia N8 Gulp advert. I say this
because of the movement they have and the way to an extent it is symmetrical
from the way it moves as an advert. This could also be said about the E4
channel indent. I compare these two as
they both have the virtual slightly ‘gamey’ look about them, whereas the Gulp
advert in large sections is more 'realistic'. Another advert I looked at was
the Tic Tac advert and I feel this would have been a better idea for us to go
towards as I feel it would have been more catchy and sellable as an
advert. It would have flowed more and
had a fun atmosphere linked to it. I feel our idea could have had this persona
but I don't feel we managed to connect with it enough, because of the deadline
looming and issues we had with the camera and the style itself.
( Please click on Image to view Video )
The feedback we were
given by the teacher was quickly to come up with a new idea and produce it,
which we did because we were working towards a deadline. On reflection the rush factor may have got in
the way and affected us adversely, but we can only blame ourselves for not
producing a good enough advert the first time around.
I do feel that we quickly realised our mistake and acted upon it,
which I feel worked well. Due to the lengthy style of stop motion, having 24
frames per 1 second, it took us a while to finish the advert, something you
don't immediately think about when thinking of an idea.
The feedback we got on our advert from our audience was mainly rather
promising. The main recurring comment after showing the video was about the
length of the advert and members of the audience saying it was slightly too
long. We asked them what they thought was the ideal time for an advert and their
response was from 30-45 seconds. If we
were to repeat this exercise, therefore, we would make the timing a priority.
The main strength was the catchy music we selected and the way it quickly
caught their attention. I feel this was similar to my viewing of the stop
motion Tic Tac advert. I am pleased our advert had a similar influence.
Some of the constructive criticism we got was to make our advert
slightly more clipped as there was a few mistakes and some people said it took too
long to get into the main feature of the advert - the frogger section. Many of
our viewers said they were now craving skittles after viewing the advert! In
conclusion the main thing I would take away is to use the same idea but to
polish it and execute it more effectively.
I have sent my advert to skittles to get there feedback on the advert and see what we could improve on.
No comments:
Post a Comment